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What's College Football Doing Right?
Inviting readers to solve this mystery
Sometimes, an article just doesn’t come together for me and this is one of those times. Yesterday, I was banging my head against the wall, trying to answer just why college football’s popularity is gaining in the face of trends that should have theoretically hurt it.
As indicated by Fox’s Michael Mulvihill, CFB viewership growth in the last half decade is indeed outpacing competitors. This is happening while the Name Image Likeness (NIL) revolution made the sport more transactional, and long loved conferences dissolved. If college football was struggling with the public, this would be an easy story to write, with obvious culprits. Instead, college football is absolutely thriving through the chaos, and doing so in an era where college itself is losing favor with many Americans.
So I put it to my subscribers: Why? Why has college football proven not just impervious to problems, but flourished in their face?
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