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Tom's avatar

There's a not that unlikely world where Clark gets injured or America just gets bored with the WNBA after a passing fancy with a unique three-point shooter. If that happens, the whole league and Nike will have missed out on millions and millions and millions of dollars. There is no guarantee the Clark window last forever and they delay monetizing it at their peril.

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Shawn's avatar

Brief note not related to overall piece: Kill your darlings and all that with your own writing but gotta say..."They’re still too worried about the goose being White to fully admit that she alone is golden," is a great line.

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Nikki Swango's avatar

It really is a bizarre story. I guarantee if you asked an average person to name a women's basketball player there is no chance it would be Aja Wilson. And a good chance it would be Caitlin Clark. Yes, there is some racism to it. There's a reason black people don't watch hockey and Mexican people like boxing. But demanding people be a fan of you when there is no evidence of people actually being a fan of you is just weird.

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Skytime's avatar

social justice orthodoxy states that black children need representation otherwise they cannot dream or believe they can achieve.

social justice orthodoxy states the above is true for every group that isn't white, and if white people root for white people it is racist.

racism has nothing to do with caitlin clark's popularity. nothing. paige beuckers and cc were freshmen. paige received all the attention, nike publicity, hoopla, and even winning a NPOY she didn't deserve. there was a fraction of love for her that cc has and they're both midwestern white girls.

white people are the least racist people in modern history, by multitudes. i can't believe America's own govt has propagandized white people to feel guilt for being white and building the most successful civilization in world history. unbelievable

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Joe's avatar

Is it not an uncomfortable fact, but a fact nonetheless, that a lot of fans are turned off by the angry in your face personalities of many of the WNBA’s black players? In that sense, yes this is a racial question, but it’s a far cry from simple hatred based on skin color.

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Bob's avatar

I wonder if that is racial or more sex(ual) - does society want women to act in ways that are more masculine and perhaps celebrated when acted by men?

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Skytime's avatar
2dEdited

more men watch wnba for gambling than sexuality or on court skill. this will likely never change. the wnba skill wise is pathetic. high school boys can wax them, and the beauty of basketball is the athleticism not the competition.

women's softball, hockey, track and field, tennis, volleyball and others all resemble male sports. woman's basketball looks nothing like men's basketball. this is why women's football, even with lingerie, couldn't sell.

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JF's avatar
2dEdited

That NYT article is more evidence that nothing is more culturally odious than the WNBA ecosystem. They demand the world, ignoring how they’ve been gifted *much more than they deserve.

They exploit culture-war trigger points to gaslight how they are marginalized victims deserving of more money/ attention, while simultaneously benefitting from ideologically captured partners (Nike & the NBA) that astroturf the league’s popularity. The money and public patience will eventually run out on them.

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Mike B's avatar

This is why I subscribed. This article takes a direct objective look at the very sensitive subject of the roll race plays in American culture. We have been hearing for the last 8-10 years that we need to have a national discussion on race, however, in the very recent past, whenever someone discusses race in a direct analytical way they are accused of racism and cancelled. Wilson, ascribes her dilemma as being “100% racism based”. To question that, as this article does, will be seen by some as racist. The reality is, this article is an exemplar of what “a national debate/conversation” on race in America should look like, it’s an exemplar of the pure genius of free speech embodied in the First Amendment and the reason “cancel culture” deserves its place in the dustbin of historical bad ideas.

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Noelle's avatar

That's one roundhouse kick of a close, Ethan. Golden.

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Porkchop's avatar

For sure. Made me go back and read the all-timer, "One last four letter word for Lenny."

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Pseudonym Joe's avatar

‘“I probably cried for a couple of days,” she said.”’

Way to fight against those stereotypes A’Ja.

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Skytime's avatar
2dEdited

she's the worst. aja's beliefs are ignorant and embarrassingly shallow

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Josh Spilker's avatar

Your point about 4/5 players not having good shoe sales is a great point. I remember this with Shaq too - he eventually created his own line to be in PayLess or something

And he's probably the most charismatic center ever and he couldn't pull it off

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Carlos Johnson's avatar

A little push back. Them early Shaq's did numbers. The Hypnosis did numbers.

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Drew's avatar

I recall Reebok Pump being a big deal, but I was in 3rd grade so what do I know

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Carlos Johnson's avatar

Hahahaha I was in middle school when they dropped. His early kicks were everywhere. It was such an interesting time because Nike didn't so clearly dominate the shoe market. Reebok had a run with Shaq and then A.I., Fila had a run with Grant Hill. Also that trend of Nike not dominating is here again. Kids now where NB, Melo's Puma line, AE1's which are still booming, Harden's still have cache and I predict Shai's first shoe will do solid numbers when it drops in the fall.

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Tom's avatar

All great points. Early Shaq was a force and the timing was perfect with Jordan gone. How well did Dwight Howard do? Wings sell shoes.

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Carlos Johnson's avatar

I had to google Dwight Howard's shoes to even know what they looked like lol. You're right. Smaller players normally have shoes that sell. Though sometimes people don't realize what's in front of them. Patrick Ewing's shoes were dirt cheap when I was kid. Now they go for over 100 bucks.

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Andrew T's avatar

I feel pretty confident that the A1’s were originally intended to be Clark’s shoe, but Nike succumbed to the woke mind virus and transitioned it to Wilson. They look highly reminiscent of the Kobe’s that Clark wears. Very similar to how the Sabrina Ionescu’s look. Sabrina also often plays in Kobe’s. Wouldn’t be surprised if they end up just selling a Clark themed Kobe.

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Jason Walker's avatar

I know pro golfers resented the attention and isolated plaudits that Tiger (and to a lesser degree Greg Norman before him - grousing when a Shark would be used on a scoreboard instead of his name) received, but they eventually tremendously benefitted from Tiger’s fame as purses soared like never seen before and everyone made cash and got way more attention than ever before.

The WNBA and its shared stakeholders are treating Clark like the Kree tried to make Carol Danvers submit. They could ride Clark’s superstardom into bigger money for everybody but they would instead try to tell her (and us) she’s part of the collective, leaving money on the table but having their pride still in tact.

I’d rather see more eyes on the game that a superstar like Clark would bring so someone like Rhyne Howard can be appreciated by more people than to serve the egos of others and continue to have relative anonymity for the league and the players.

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Carlos Johnson's avatar

You know what though? When you look at the NBA you could see why one would be hesitant to go all in so quickly on Clark, even with sky high popularity. In the 90's you had other stars, but no other light shined like Jordan's. When he finally left, there was a void that they struggled to fill until 2003 in my opinion. It will be a void they struggle to fill again when the old man finally retires. From that perspective, I'm not mad at Nike or the W saying you know who CC is. We know who CC is. Here are some others to focus on. If you watch the product, there are some truly GREAT players in that league worthy of your time. CC's popularity is not going to die down any time soon. A CC signature shoe is going to go crazy... assuming it's an aesthetically pleasing shoe. The first ones will go crazy regardless of the design. But if future iterations are not a dope looking shoe, it will not sell even with her popularity. Steph's early shoes sold like crazy. Everything since like the Steph 2 has been blah. Though this years shoes I've seen get positive reaction. Sabrina Ionescu's shoe is crazy popular and these A'One's will sell because it's a dope looking shoe. The design over the name is the most important aspect for any future CC shoe.

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Skytime's avatar

LeBron is leaving the NBA with fewer fans than when he entered the league. Seems more accurate there's a void waiting to be filled.

Sab's shoe is popular because it's a Kobe shoe. Aja's shoe will be bought by parents who give their children a shoe. There is no demand. Demand doesn't require millions in marketing and lies and slander to "prove" demand. Demand just exists.

Nike could tweet CC coming July 4. That's it. Nothing else. What follows would show what demand looks like.

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Taylor Cunningham's avatar

I value Ethan pointing out how fiscally irresponsible it is that Nike has not been able to take advantage of a golden situation with Clark (https://tinyurl.com/4vtb3rsu) . To me, it's flabbergasting that they haven't or can't develop products for both Wilson and Clark at the same time. I do pushback on the A'ja vs. Caitlin framing though. I understand how it serves to strengthen the thesis of how valuable Clark is, but it leaves the door open to assume that there's only room for one female basketball player to be a successful pitchwoman. If anything, Nike should be able to develop and market products for each athlete and if the shoes are fire, people will buy them.

Why does Ethan keep leaving out that the Sabrina 2's have been a successful model, with numerous players across both pro leagues wearing them? I'm guessing that the success of the Sabrina's could have painted Nike into a corner when it comes to putting out a Clark model because Nike Basketball has a Kobe problem. There's already the Kobe line, but so many other Nike models borrow heavily from Kobe's like the Lebron 22s, Ja 2s and yes, the Sabrina 2s. Clark's love for wearing Kobe 5s and 6s is well known.

Signature basketball shoes typically take 12–18 months from initial concept to final retail product. By the time an athlete earns a signature shoe, the company has often already begun developing a performance silhouette that could be adapted for that athlete. So usually, that first model is something that was already developed without any particular player in mind and they make smaller signature adjustments like logos and storytelling colorways. Yet, Clark's headed into her second season and all we know is that the first shoes to have Clark's name on them are Kobe 5 and 6 PEs arriving in June and October! I would love to know if Nike just dropped the ball years ago on starting to develop something unique for a phenom like Clark, who's been a Nike athlete since '22, or if there's been a struggle between Nike's desire to combat product cannibalism and the Clark's personal preferences.

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tpyoung's avatar

Also, not for nothing, but when was the last signature shoe for a white NBA player? I'm not saying race can't be a part of things--but if it's a part of the marketability of basketball players, it apparently only works in the female direction. And that is compounded by the fact that the WNBA has so much angst about all the "new" fans (fans who have presumably embraced black NBA stars for years...).

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Carlos Johnson's avatar

Some pushback here. I think Ethan is missing a key point about A'Ja. Yes her game is more in line with what people may not consider super fun. But the growth of her poularity is in part due to her off court personality. Her on court play may be Tim Duncan like, but her off court personality is more in line with Anthony Edwards; engaging, funny, entertaining. The aesthetics of a players game is not the be all end all for why they should have a shoe.

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Dylan's avatar

Ant Edwards has a much bigger personality and is much more likable than Aja. Ant has his own off the court stuff that could damage his brand, but his energy and personality is just so infectious that people are willing to ignore the bad stuff. Aja doesn’t have that kinda personality. She has 2 specific incidents that I think immediately turned a lot of people off on her.

First, the way she handled the shoe release. CC’s shoe was announced first, despite them already working on Aja’s, and Aja let herself become a martyr on Twitter when everyone came out with their pitchforks for Nike. She coulda deaded it right there and said, “hey guys I appreciate the support but Nike’s been working on my shoe. It was going to be a secret but since you guys started going to war for me I figured I’d clue you in. Can’t wait to share it with you all.” She didn’t do that. She did the exact opposite and leaned into the martyrdom with cryptic tweets.

And second, the mic’d up moment when she was talking to Kelsey Plum about how Page Buekers reminded her of Kelsey because they both recognize that their white privilege puts them over the top. That’s one of those things that gets 20k likes on Twitter with a bunch of quote tweets saying stuff like “where is the lie??” or “facts” but 70% of the country would find repulsive.

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Skytime's avatar

aja has a racist heart. you make a great point so many overlook.

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Carlos Johnson's avatar

I think these are only issues if you're (you're in the general sense not you specifically) looking to be offended. I didn't know about the privilege incident and had to look it up. What she said wasn't offensive or controversial. Both Kelsey and Paige have talked about how privilege has helped them. A'Ja made the connection. I would ask what's wrong with that?

I'm not here to debate who's personality is bigger. Maybe you're right that AE has a larger personality. My point is they share similarities that draw people from diverse backgrounds towards them beyond just basketball talent.

Could she have handled the news about CC better? Yes. But if your brand partner says "not now" you can't take the issue into your own hands. She and Nike needed to work that out in a better way. Also the way Nike dealt with Wilson could be how they're handling CC. Something to consider.

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Dylan's avatar
1dEdited

Nah white privilege has zero to do with where Paige or Kelsey or CC are. ZERO. The sport has had white superstars in the past and the notion that the sport is so starved for white talent that it will elevate white players who aren’t actually that good doesn’t hold up.

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Carlos Johnson's avatar

Again. You’re arguing against something I never said. Paige stood at the ESPY’s and acknowledged the privilege in coverage she got compared to black women. CC said she understood the privilege she’s afforded in relation to the coverage she gets. Kelsey has done the same. I love watching all 3 play and don’t care a scintilla about their “privilege” in coverage. Your argument is with CC, Kelsey and Paige. Not me. I’m simply telling you what THEY themselves have said. I repeat. What A’Ja said to Kelsey isn’t offensive cause she’s only repeating what these white women athletes said.

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Carlos Johnson's avatar

Hey. So be it. All I know is her shoe sold out online and the demand for it on the secondary market is hot as well. Hate is good for business it seems. I'm copping a pair in a different colorway this fall myself. It's a dope shoe, "woke" or not.

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JF's avatar
2dEdited

Huh? Did you not read the snippets and quotes of the article? She comes off as arrogant, entitled, and very insecure. Then she layers on this racial bias BS that she claims is 100% 😂. Her likability has to be restricted to a group with such a narrow (and shrinking) worldview.

Whereas Tim Duncan was humble, friendly and dorky, but in a charming way.

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Dylan's avatar

Exactly. She’s only comes off as likable to a very loud small corner of social media that is engaged in a 24/7 cultural pep rally.

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Carlos Johnson's avatar

I've read quotes in that story. Watched interviews. Read articles about her. People are complex. If that's your takeaway so be it. That's not what I got from the article.

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Skytime's avatar
2dEdited

aja wilson is racist and expects deferential treatment from whites. it's disgusting and the wnba is a disgustingly racist organization.

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Skytime's avatar

that's the thing, she isn't popular anywhere. social justice ideology says whomever we deem likable should be likable to the masses, but she's emphatically not.

she's not intelligent

she's not interesting

she's not striking

she's not engaging

aja is a 0 when it comes to mass likability

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Carlos Johnson's avatar

LOL. No notes. No further explanation. Just L-O-L

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Skytime's avatar
2dEdited

you could try showing me examples of her intelligent, unique, engaging personality. they don't exist, so the only L O L is pretending you can do something that you can't. nice try,though, broski

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Carlos Johnson's avatar

I enjoy reading Ethan's material and having dialogue with the people here. It would appear I need to start a substack as you have commented on nearly all, if not all of my posts today. So I'll tell you what. Send $1000 USD to my venmo, and I will write a post for you on 5 times A'Ja was all of those things you claimed she isn't. Until then, my official response to anything you say (if I respond at all) will be.... wait for it...

L-O-L.

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Skytime's avatar

At least you're willing to work. A bit overvalued but I was raised to respect anyone who works.

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Richard Kimbel's avatar

Posted at 4:25am. Impressive! Ethan Strauss is the Jon Gruden of sportswriters.

https://archive.ph/C89Bs

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Bruno's avatar
2dEdited

Anna Kourninka got brand deals b/c she was hot. Everyone complained at the time b/c she wasnt that good. Clark seems to be that good. I dont get all this argument

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