There’s perhaps no better person in media to discuss This Week in Golf Brand Turmoil than Jordan Rogers, former Nike executive and all-around golf guy. This was a great conversation and we explored so much within a recently disrupted industry. Topics! Include!
The Good Good Callaway ad controversy and why it exploded
How chronically online advertising escapes its intended audience
The YouTube formula of chasing trends, titles and thumbnails
Why golf’s old guard resents the YouTube golf boom
Why mediocre golfers (Like LeBron) can become enormous golf stars
Should Good Good co-founder Garrett Clark have apologized
Why golf media and YouTube present two different Bryson DeChambeaus
We dare discuss the “golf hotties” of Instagram: The strange economics and audience dynamics of female golf influencers
