Will the NBA be Saved by the "Wemby Effect"?

America Might Not Love Goliath—But It Can’t Look Away

Victor Wembanyama’s Spurs just look better than the rugged Minnesota Timberwolves. This series would probably already be over but for aforementioned Wemby elbowing Naz Reid in the face in Game 4.

Wilt Chamberlain famously said, "Nobody roots for Goliath." You can see that reflected in sneaker sales. Even Shaquille O’Neal couldn’t come close to outselling teammate Penny Hardaway, or Kobe Bryant later on.

But “Nobody roots for Goliath” is different from “Nobody watches Goliath.”