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KRNSLL's avatar

> And yes, it all makes sense. The young grow up, gain strength, learn, and challenge the established order. But there’s a magic in actually seeing the comparison points. ESPN, with its daily debate shows, is all about the present moment and less about how we got here. There’s no time for that as you’re quick-cutting from segment to segment. They’re always selling you a present so stimulating as to make the past irrelevant. JxmyHighroller reminds you that the NBA is actually one big story, in a constant conversation with itself. Of course, nothing can matter unless the past does too.

Harkens back to what made old NBA broadcasts compelling (or even until 2016 if I recall that Metallica soundtracked NBA finals look back correctly). They were so attuned to this continuous narrative arc. To me the 75th anniversary season content has been a total missed opportunity on this front. NFL remains the last sport to incorporate this.

What you (and many others, including myself) lament seems to be by design, a feature of the “Never Ending Now” as David Perell has called it: https://perell.com/essay/never-ending-now/

Mark Fisher and Zygmunt Bauman (“liquid modernity”) have spoken of this too. This is holds true for not just the NBA but for zeitgeist at large. As a “young person” I’m often struck by how little my peers care for situating our current moment in historical context, outside of some political hyperboles.

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Drew's avatar

Jumping off from the strategies and process described in the article, would love a pod with klinman with his view of what works in digital media creation.

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