Why is Adrian Wojnarowski Sending Out a Social Media Résumé?
Funny HoS exclusive, here. A packet of documents was leaked to me, along with confirmation that top ESPN NBA newsbreaker Adrian Wojnarowski sends them to agents and NBA team employees, as part of a personal campaign. The PowerPoint slides contain a thorough social media analysis with a myriad of metrics designed to index Wojnarowski’s power against his peers, including his ESPN colleagues. The documents include claims like, “he is the undisputed top NBA media talent in the business,” and “His combined reach of 7.0M followers across Twitter, Instagram and Facebook is more than every other NBA media personality from the below comp set.”
These packets have been sent out to potential sources, presumably to argue why one should leak news to Wojnarowski versus sending news to his rivals. Though the packets feature the ESPN logo on each slide, suggesting ESPN documents, my sources tell me that ESPN did not create Wojnarowski's self-aggrandizing dossier. Beyond that, ESPN had no knowledge of Wojnarowski sending out these documents that imply the company’s imprimatur. Note the ESPN insignia in the upper right hand corner of the slide featured below.
I do happen to know who created the documents, though, and the name of that organization isn’t listed anywhere in the packet. I’ll get into why I believe these true origins were intentionally hidden from recipients.