The Big Attendance Drought

How a Delta trickle could become a financial flood

Sports are back, certainly as a TV product. The NFL is up in the ratings over last season. The NBA, buoyed by a resurgent Warriors, improved Eastern Conference and avoidance of Thursday Night Football, is up over last season as well. So all is well, right? 

Let’s just say there’s an issue, one that franchises are attempting to obscure. I’m looking at it through the prism of the NBA, because that’s the sport I’m obviously most familiar with, but this is a broader problem that could explode into a larger story.