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Tom's avatar

I flamed out in the early 2010s after steadily growing modest (in the hundreds) of consumers of whatever I was writing on the NBA. Started in forums and the glorious FoxSports self service blogs of the aughts. One day without warning FoxSports just nuked everything. So I got into the Truehoop thing and the daily dime thing and then started doing weekly local radio bits. I put thousands of hours into this over a decade and earned about $150 total. Disney would actually pay about $20 a night for Daily Dime contributors. I interviewed and competed for positions to write for free. But I was getting quiet accolades on the quality/readability of the pieces and radio talent. Oddly enough, a few of my smartest/most successful friends told me I was the best writer they knew. That kept me going for years and really served as a giant distraction from my job that paid the bills and my family - although everyone thought it was cool and supported/promoted it.

The biggest problem for me was that I could only write one way - 4x longer than needed and staying up all night writing 10 hours straight. Making every argument and counter argument and trying to make it impossible for anyone to disagree with my takes. I was also constantly doing analysis and inserting spreadsheets and things into the pieces, so these were like mini research reports. They were all consuming, All the while, the mediums kept changing rapidly and the business model was becoming more and more unsavory. The clickbait/aggregate/fill every day with content seemed to be overcoming the FreeDarko (take your time to write something that matters) model (the substack model!). Daily Fantasy helped accelerate this as the incentives exploded to provide instant "analysis" of everything all the time. With some co-bloggers, I tried a pivot in 2014 to a predictive analytics focused site - marrying up the latests in the analytics movement with long form. Basically, fill the John Hollinger void while he was off grinding out second round playoff exits in the West. It took a lot of effort to get the site off the ground. We did, and we wrote some good stuff. A month later ESPN published the same type of predictive value data we were publishing with some fanfare. All this work we'd done to scrape, filter, process, and format, work that we thought would drive traffic to the writing, was OBE instantly. So we lasted a few months and collectively realized we couldn't spend 3 hours a day on something like this with maybe 100 people visiting the site per week.

The original blog is still alive, frozen in time (in the best way imaginable) and we pay the hosting fees ourselves so we can maintain our little ad-free beach community with the same wildly engaged 30 people. There's no path to monetize and we stopped caring 10 years ago.

Ethan, I'm really impressed by your career. When you first came on the scene I thought you were smug as hell (perfect fit for covering the Lightyears Warriors!). But seeing you write about the things you write about showcases a fearlessness I wish I had. You're also an elite writer/storyteller/pattern finder/take seller/podcaster. I think your advice is sound. I would say to an aspiring writer - some of the best things I've read are by no-name people doing it for the love of writing and it's not a happy existence. Writers write to be widely read so they measure themselves in recognition*eyeballs. Assuming you have talent you need to pimp yourself out to increase eyeballs. If you have all the energy to do that there's probably a better/more fulfilling/more lucrative life in a different industry.

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Jinal's avatar

I can relate to this quite a bit as I am site manager for Welcome to Loud City, a sports blog that was canned by Vox Media. I got into writing about the Thunder five years ago to share my passion for the team and keep the community going. It's a kick in the teeth to hear the opportunity is going away and the uncertainty is a bit troubling.

That being said, there is a silver lining to the process. Coming off Vox means independence from their targets and story mill, you can write what you want to write without needing to think about the weekly target.

I do not know if I could ever make a living out of writing about the Thunder. At SB, I was paid around $300 to manage, write and recruit staff which is a pittance all things considered. On something like Substack, the rate of return is better and you actually have ownership of the site

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