Back by popular demand, Jordan Rogers is a former Nike executive who gives an insider’s analysis of his industry to outsiders. Today, we start with the story of how Under Armour FAILED Steph Curry, but get into so much else. Topics include…
Why did UA fumble their golden moment?
What Nike mistakes fueled Under Armour’s initial success?
Did Under Armour CEO Kevin Plank’s support of Trump fracture the company’s relationship to Curry and other NBA figures?
Why there’s “no chance” Steph Curry becomes a Nike signing
The bizarre underworld of athletes and sneaker marketing reps
Why Nike juuuust missed its moment with golf
Can golf shoes become a massive broader business?
Can golf become an actual addiction?
Jordan is a defender of Nico Harrison
