A Better PR Strategy for Kevin Durant
Kevin Durant Is Trapped By His Own Critics
Kevin Durant on a Barstool Sports podcast explaining his infamous decision to join the Warriors:
They never been a winning organization. When I was in the league, nobody liked Golden State. It felt like still an underdog to me. I’m looking at the totality of the franchise, not what happened the last five years. You never been a perennial winner in the NBA from the 50s on up, I’m like, ‘Damn, this an underdog franchise. This feel good. Like shit, this feel like where I’m supposed to be. It ain’t LA, it ain’t New York.
I kept checking to see if that quote was real. In the age of AI, you never know.
From Nikki Swango on the House of Strauss BCC Chat, in reference to that ludicrous quote:
Durant is an all time candidate for Ethan’s DADD strategy. All he did was use LeBron’s strategy to literally beat him.
Durant is a prime candidate for DADD, but, for all his famous umbrage, he curiously really doesn’t use DADD. For those who don’t know, DADD stands for “Don’t Apologize Double Down” and it pertains to why truly shameless people are optimized for PR success in the social media age. KD doubles down a lot, but lacks a certain sociopath ability to truly transcend shame.